hi, i’m alex fairhead. i am a 20 year old graphic designer currently studying and living in bristol. i love my work to tell a story and every story can be communicated in a unique and engaging way. take your time to look around, if you see anything you like, feel free to contact me and say hello!
i have been thinking and generating ideas on what subject would interest a significant amount of people. i have been looking at the topics of design / technology / culture. what is something that has rarely been covered, yet still draws a lot of interest?
neon lights have a very unique aesthetic. they are used in a variety of cultures and are still made today even though they are technically obsolete due to the discovery of led’s. i have presented my idea in the form of a pecha kucha, in order to gain feedback on my idea and also to generate a stronger narrative, and decide which direction to take my book.
i am going to create a monogram for each of my oldest living relatives. the final design will be embroidered onto fabric. i will use typography to convey history, identity and preserve a legacy.
i will gather information from both my granddad and my grandma, in order to create a monogram that will be personal and best represent them as individuals, as well as form a visual identity that the public will be able to interpret for themselves.
a book based on one object, word or idea. one which i can observe, analyse, take to pieces and deconstruct. i will include every detail that will make this book complete.
i need to come up with an object or subject that i know will interest and engage an audience. i will look into what i have been interested in exploring in the past. what will absorb and engage a society obsessed with bite sized amount of information, and keep them interested from cover to cover.
i wasn’t happy with my first attempted outcome. i looked at my phrase “it’s been done before” and felt that it emphasised on the negative far more than the positive moral.
i changed the one thing i have learned in my life so far to, “do it better”. this gives a much better message to think on, as well as implying that whatever you are doing has been done before.
taking more inspiration from sagmeister, my final outcome will be put out into the environment, where it can interact and communicate with the public. as ultimately the best place for a response of human learning is in human space.
this is my first idea exploration for “it has been done before”. to create this piece, i bought an old ‘lamplight collection of modern art’ series from the local second hand shop. i cleaned them up and arranged them in order to take photos in my ‘home studio’, which consists of some white boards and some desk lamps.
after i had taken the photo, i took it into photoshop to edit out the carpet as well as paste in the phrase “it has been done before” onto the cover of one of the books. i felt that the photo was not visually interesting enough, so i applied a warm red monotone to match the original colour of the books.
i am not happy with the end result of this idea exploration. i chose the books in order to communicate the main theme of my phrase, however now that i can see the final piece i feel that it is unsuccessful in doing so. although my final response is open to interpretation as long as it’s 3d, i want it to be more typographically based.
my outcome has to be a 3D piece, so it can’t just be hand rendered. i will use photography as a means of response.
in order to create my outcome i need to think and experiment with some concepts based on how “it has been done before”. my initial thoughts were that of work being copied, this led into the notion of famous artists’ work being imitated.
this would be a successful response as it would capture the concept of something being done before. as well as the purpose of the designer being to tackle these problems.
i am going to produce a typographic response inspired by stefan sagmeister’s book, ‘things i have learned in my life so far’.
to successfully answer this brief i need to cut through the shit that everyone learns as they grow up and think of a life lesson more personal to me.
i figured that a lesson i have learned and encounter a lot in my field of study, is the fact that “everything has been done before“. whether in reference to work or to a hobby. however it is my job as a designer to battle and improve the work that i approach. i want my typographic response to reflect this “silver lining” alongside my phrase.